‹ Geoff Ruddock

Tags / ideas

A common thread of startup advice is to avoid thinking about ideas and to instead think about problems that need to be solved. Switching to a problem-seeking mindset feels a little unnatural at first, but is ultimately a more productive way to approach the ideation process. Time spent thinking through a specific solution can quickly spiral into day-dreaming (“Wouldn’t it be cool if?…” or “Also we could do…”) which is at best a waste of time, and at worst can distract you from the finding the core essence of a product.
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