February 12, 2016

Tracking: Organizational Challenges

There are plenty of technical guides online about tracking user behaviour using GTM. But I haven’t found as much about dealing with the organizational challenges that may arise when making changes to tracking. One of my main projects at Carmudi was improving our tracking. The key challenge was that I was not building tracking entirely from scratch. We already had a buggy tracking implementation that was feeding data into some of the most important reports in the organization. Read more

© Geoff Ruddock 2019